Woolmark, the global authority on wool, has introduced a new sustainability roadmap designed to accelerate sustainable practices within the wool industry. The ‘Woolmark+’ initiative aims to unite woolgrowers, supply chains, and brands in a collective effort to promote low-impact wool production, circularity, and improved animal welfare. This strategic roadmap focuses on both environmental and economic sustainability, with the goal of advancing the wool industry towards a more nature-positive future. The ‘Woolmark+’ roadmap outlines 13 key initiatives that address every stage of the wool value chain, offering practical solutions that not only protect and regenerate nature but also enhance productivity and…
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